Squeeze the packaging trend in makeup

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This isn’t about products, this is about packaging. Or is it? Dior mascara, Bobbi Brown lipstick and what not comes in squeeze-it packaging now. How do I feel about all this squeezing frenzy? I don’t know. I’m apprehensive. It seems like a good idea, but I have my doubts and reservations. I just don’t think it will work as smoothly as it’s supposed to work. I mean, what do I squeeze to get it out? Toothpaste, for one 🙂 Sometimes hand cream. Does the same amount of it comes out every time I squeeze it? No. Is there any consistency in it? No. Can I fully control the amount I get? No. So, do I believe that it’s going to be different with makeup? Not really. No. I don’t. I strongly prefer jars and pots and tubes, in fact, where I can get in with a brush, my fingers or whatever to have an upper hand of the amount I get, as a result of doing so. You know, like with lipgloss, cream eyeshadow, base, mascara and just everything, in fact. Maybe, it’s just me, but that’s my initial reaction to this trend. Then again, I love makeup exactly for – among other things – its ability to surprise me big time and pleasantly now and again. Who knows? What if they pulled it, and squeezing is easy now? Squeezing in makeup, in particular. I hope so. But as far as I’m concerned, it’s still remains to be seen.

P.S. Hey, if you come to think of it, squeezing tubes (think toothpaste, paint and what not) can be kind of fun sometimes. So, if it works, it’s going to be great.

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