All posts tagged: squeeze-it trend good or bad

Squeeze the packaging trend in makeup

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This isn’t about products, this is about packaging. Or is it? Dior mascara, Bobbi Brown lipstick and what not comes in squeeze-it packaging now. How do I feel about all this squeezing frenzy? I don’t know. I’m apprehensive. It seems like a good idea, but I have my doubts and reservations. I just don’t think it will work as smoothly as it’s supposed to work. I mean, what do I squeeze to get it out? […]